TRANSFORMERS: THE RIDE GRAND OPENING
2013
Live Broadcast Network Concert Special
Event/Production Management, Talent Management
ABOUT THE PROJECT
One of the most successful film franchises, Transformers, was brought to life in a thrilling immersive attraction at Universal Orlando. As the Event Manager for Entertainment Production, priority #1 was bringing the movie to life in an authentic and immersive grand opening experience. Through conceptualization, we created a scene where we brought the actual vehicles used from the film alongside military flyovers and THE General Morshower himself from the film to bring this experience in an authentic and immersive way.
Studio and Comcast/NBCUniversal executives were in attendance along with celebrities such as famed director Steven Spielberg. Press and fans were invited to attend to see the spectacle that showcased Transformers saving the day in an experience like no other celebrating the films and the newly opened themed attraction.
