INSPIRATION

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DESIGN

DESIGN PROCESS

Business Objective:
What should it accomplish?

To develop an interactive experience showcasing the major technologies (AR/VR) of the metaverse guests can complete within 5 minutes.

Blue Sky/Concept:
What can/should it be?

An immersive experience where guests become metaverse creators in a quick, easy, and fun way. The experience is in storybook format showcasing the Past/Present/Future of the technologies and capabilities of the metaverse by answering questions like:

What is the metaverse? What can it be?
What can our passion for learning and appreciation of art show us about the potential of the metaverse in our daily lives?
How can Creators create in AR or VR?

Feasibility/Design:

What brings the Idea to life?

Experience the story, and the potential, of the metaverse by immersing guests in:

The Past - a digital history of the visual communication technology that brought us what AR/VR is today, alongside historical works of art.
The Present - Guests create a world in Meta Quest 2 and how to leverage existing AR technology to learn more about and immerse yourself in the classic art displayed.
The Future - an unreleased (now known as Meta Quest Pro) headset with a curated Creator experience. Guests can connect and explore current AR creators in the AR gallery, alongside a Meta Spark experience where guests create their own AR effects.

Production:
What brings it all together?

Double-sided condensed experience to give guests a concise yet elaborate introduction to the technology and capabilities of AR and VR.
Pre-launch experience with the Project Cambria (Meta Quest Pro) VR headset.
Easter eggs with nods to Meta’s values and brand history.